A product marketer contributes in many areas: positioning, messaging, enablement, competitive intel, content creation, etc. But what is a product marketer’s responsibility?
Drive pipeline.

I have worked on a variety of very different GTM motions, including product led growth initiatives, sales plays, takeout campaigns, product launches, and expansion campaigns. What they all have in common are defined goals, clear tactics in alignment with those goals, and iterations based on performance.

Below are some examples of strategic initiatives that have helped on of my products grow over 60% in revenue fo two consecutive years, and another that is on track to displace $15 million from two competitors in 2024.