Speak to targeted personas and their challenges. Highlight solutions and benefits with a focus on competitive differentiators.

Set and drive toward goals for launches, releases, and campaigns. Align deliverables with stakeholder goals in sales, marketing, and product. Work cross-functionally on deliverables.

What should we know about the services you provide? Better descriptions result in more sales.

Experience with content creation in all forms of media, including short and long form writing, videos, webinars, and social media. Particularly strong in identifying and creating content to deliver specific business outcomes or drive targeted areas of the funnel.

Demonstrated ability to position products favorably in analyst reports, specifically Forrester Wave and Gartner MQ. Shapes strategic vision and presentations to align with analyst point of view, and proficient in tailoring survey responses.

Track record of delivering pipeline through live and virtual events and webinars. Built and delivered hundreds of sessions, sourcing and prepping guest speakers and enabling internal teams for promoti